Building Relationships to Change Industry

October 22nd | 2:45 - 3:45 pm

NICU Parent Network is the only US-based collaborative community of NICU parent leaders. As founders, executive directors, and CEOs of NICU support organizations and small businesses we have the power to influence every level of industry from research & development to marketing to advocacy. How do you utilize the platform you’ve created to impact the very products, therapies, and resources created by industry? This session will help you learn how to leverage your position as key stakeholders and advocates for NICU families.

Michael Petrucelli

Prolacta Bioscience

Michael has spent the last twelve years working as an Advocacy expert in the prematurity community. He is also the father of a preemie.

Dana Harkin


My background is rooted in the non-profit sector. Upon entering the industry, I had the privilege of working directly with patients and families impacted by rare diseases. I am constantly learning from the patient communities and I am grateful for the opportunity to partner with organizations and leaders across the space.